People are enticed to purchase goods online for many reasons, including competitive pricing, convenience, and variety, to name a few. In fact, some people buy things online just to avoid crowds.
With 1.79 billion people shopping online this year alone, it’s important you understand that setting up an eCommerce shop and hoping people will buy is not the best strategy. After all, it doesn’t matter how on point your SEO efforts are, how much traffic you drive to your website, or how much engagement your content sees – if people don’t buy, you don’t make money.
While pinpointing the exact number of eCommerce shops in the world that generate meaningful revenue is hard to do, it’s safe to say the amount is significant. And it continues to rise, giving consumers more choice than ever. That’s why if you’ve just opened up shop in hope of making money with your business, you should check out these 4 elements, all of which are vital to any eCommerce shop’s success.
1. High-Quality Images
78% of consumers will tell you that a high-quality image is key to their purchasing decisions. And, it makes sense. No one wants to blindly buy something they’ve never seen before.Here are some best practices to follow when adding product images to your eCommerce site:
- Include Variations. People want to see the differences available to them in a visual way. For example, if you offer multiple color t-shirts, let people see an image of them all.
- Show the Product in Use. It’s best to show your products in use. For instance, use an image of a person wearing the t-shirt. Doing this gives people a more realistic view of your product so they can make the best buying decision.
- Have a Zoom Option. Give people the chance to closely examine the product they’re thinking about buying so they can make an informed decision and feel confident when they finalize a transaction.
If you’re looking for an easy way to optimize your images before uploading them to your eCommerce site, try using TinyPNG. With this free online tool, you can compress your images, so the file sizes become smaller, without sacrificing their quality. Doing this will improve the user experience and your search rankings.
When your upload smaller images to your site, they don’t take up as much server space and drag down the speed and performance of your website as people visit.
2. On-Site Search
There’s nothing more frustrating than finding an online shop in a search result and visiting it, only to have trouble finding the exact product you’re looking for once there. To alleviate this frustration, offer customers a search bar on all webpages. To make navigating your online shop even easier, make sure to include a reliable filtering system so people can narrow their options down according to price, brand name, size, and more.
3. Tackle Cart Abandonment
Just because someone lands on your website and shows interest in a product or service you sell doesn’t mean they’re going to finalize a purchase. In fact, Business Insider estimates that $4 trillion worth of products will end up in an abandoned shopping cart every year. Here are the top reasons people abandon their shopping carts and some ways to combat them:
- Saving items for later: Send out an abandoned cart email when someone leaves to remind them of their saved items.
- Shipping costs too high: Be transparent when it comes to shipping costs. Include a shipping calculator early in the checkout process, so people aren’t surprised.
- Confusing checkout process: Don’t include unnecessary steps and go through your own checkout process regularly to make sure there aren’t any hang-ups.
- Not qualifying for free shipping: Make it very clear how customers will be eligible for free shipping, so they know exactly how much they have to spend to qualify.
- Checkout process requires registration: Always offer the option to checkout as a guest. After the transaction is finalized, then ask for more information such as an email address.
- The site doesn’t look trustworthy: Add security badges and trust seals to earn the trust of your customers and assure them that their personal and financial information is secur
- Lack of payment options: 46.1% of cart abandonments occur at the payment stage. To avoid this, try offering as many different payment options as possible.
Of course, you won’t be able to avoid all shopping cart abandonment, but taking steps to add some of these crucial elements to your website will definitely boost sales Tracking cart abandonment is easy to do when you use Google Analytics and set up a goal. For help creating a goal, check out this simple tutorial.
After you have a goal set up, you can go to Conversions > Ecommerce > Shopping Behavior in Google Analytics and see the following data. Understanding your customers’ behavior will help you decide which elements you need to add to your eCommerce site to make it more user-friendly so people will be more encouraged to buy.
4. Use Engaging Headlines
Catchy headlines are just as crucial on eCommerce sites as they are blogging or business sites. And, since your site’s headline is the first thing people will see once they land on your site, you’d better make it a good one. Spending time on your online shop’s headline, whether on the homepage, landing pages, or even blog content, is going to let people know immediately if they’re in the right place. Luckily, there’s an excellent tool you can use to analyze your eCommerce site’s headlines to make sure they are punchy enough to get people to buy: CoSchedule Headline Analyzer.
Just add your headline to the analyzer and get the following results:
- Headline Score: see the word balance (common, uncommon, emotional, and power) of your headline and a score. Aim for a score of 70 or higher.
- Length Analysis: check out how long your title is regarding characters and words for SEO strength and search result snippet purposes.
- First & Last: discover what people see when skimming your headline to make sure it will catch their attention.
- Keywords: find out what keywords are included in the headline according to the analyzer.
- Sentiment: see whether your headline has a positive, negative, or neutral sentiment.
In addition, you’ll see how your headline will looking search results when people are searching for things related to what you have to offer in your online shop
And if you’re working on email campaign headlines, you can see what it will look like in an email inbox too.
And there you have it! Some of the most essential eCommerce site elements you need to drive conversions and sales in your online shop.
Of course, this is not a comprehensive list. Building a successful eCommerce shop takes a lot of work and trial and error to see what your customers like best and what convinces them to buy.
But, if you add some of the elements mentioned above to your site, you’re guaranteed to be headed in the right direction, if driving more traffic, growing your business, and generating more revenue is what you want