When it comes to marketing your business online, you are likely going to be choosing between AdWords and SEO. While you could make the decision to focus on one completely, it is probably a better idea to have a complete mix of both. Having both working in synergy can provide you with the best possible online marketing presence. Below, we will be going over some of the benefits of each strategy.
Which Is Better For Your Online Presence?
Benefits Of AdWords:
1. Faster Results.
AdWords will supply you with paid traffic. The biggest benefits of AdWords is it’s unique ability to provide you with immediate results. Because you are going to be paying for traffic, you will be able to generate instant results with AdWords as opposed to SEO. While you will have to pay for each visit you get from your inital campaigns, it will be justified with the right conversion rates. This is ideal for the businesses that are looking for immediate feedback and results. That way, you can test new products, figure out a target demographic for advertising, and boost conversions on your website without having to wait to generate organic traffic through the search engines.
2. Targeted Traffic.
Because you will be able to target specific buying keywords within your niche, it is going to allow you to really narrow down your targeting options and really seek out your ideal customer. By being able to seek out an ideal customer available, it is going to help you maximize your conversions because you will be able to target your highest converting customers. This alone is one of the most significant benefits of AdWords for businesses. While AdWords is likely the preferred method for brand new companies and startups alike, SEO is a very important marketing strategy that should be implemented into any business’ marketing mix. SEO is not only much more important for your long-term online presence, but it is very important to maintain a proper business reputation as well.
Benefits Of SEO:
1. Sustainable Results.
One of the most significant benefits of SEO is its ability to provide long-term results for your business. The fact is, AdWords might have much more of an immediate impact on your traffic numbers and even your brand awareness, but it is not likely to impact your long-term results due to the marketing strategy not being sustainable over the long haul. Because SEO is largely an upfront commitment with minimal maintenance required, it is going to be much easier to generate sustainable traffic and ranking results from this method because you will not constantly need to pump more money into it. This level of sustainability makes it an extremely valuable strategy for your business because it has the ability to provide your business with long-term returns on your investment.
2. Reputation Management.
Another reason why SEO is so important for your business’ marketing efforts is that of its ability to help with reputation management. The goal of this strategy is to get your website ranking as high as possible for specific target keywords and key phrases. Therefore, with proper SEO implementation, you should be able to better control what shows up when someone searches for your brand, a product or service you are offering, and more. Thus, it places you in control over your own reputation and what your brand is perceived as on the marketplace. This is highly valuable to any business.
Overall, there are a lot of different things to consider when it comes to figuring out which option is more important to your online presence. While you could make the decision to opt for one over the other, it would put your entire business at a market disadvantage because both are really needed to achieve both short and long term success. AdWords is a great strategy to use if you want immediate results or even an immediate reading on a specific advertising campaign or product. However, if you are looking for something much more long term and sustainable, SEO is the strategy to go with. Having a proper mix of both can provide your business everything it needs to dominate the market and achieve the ultimate online presence