Marketing is an integral part of any business and with the advent of the internet, a lot has changed. Today, businesses market their products and services using advanced approaches.  It is no longer about reaching out to prospective clients physically, but through more creative and non-personal ways.

The good news is that the new techniques continue to be the magical wands many enterprises rely on to realize impressive term results. However, there are a dozen marketing mistakes most people. As a result, they often ask, can outsourcing help?

Understanding the Basics of Digital

Before launching an online marketing campaign, it is imperative to take note of things such as everyday online searches about your business and, in-house company activities like brand awareness creation.  In the latter case, you have to choose a platform that will reward a business with great exposure.  However, it should be premised on insightful multichannel analysis.

A website epitomizes online marketing. And because you want to create strong connections with both existing and prospective clients, the internet is today the single most powerful creation to have made this possible beyond imaginable levels.

Tools and Strategies That Define Successful Digital Marketing Campaign

  • EBooks
  • Infographics
  • Online reviews
  • Digital brochures
  • Branding tools such as fonts, logos and web banners
  • Your website
  • Web content/blog posts
  • Social media channels
  • Whitepapers

Outsourcing as a Strategy

Now, with competition getting stiffer in the digital world, you need to buckle up for even bigger challenges. It means success depends on the tactics you adopt, not just to edge out competitors but also to remain relevant. Thus, there is a need for consistency because the moment you stop, many things are bound to go wrong.

Notably, full range benefits of digital marketing are sometimes hard to achieve through an in-house marketing team. Sick leaves and off days will sometimes leave things in limbo and it can happen when you least expect it. Good agencies to which you can outsource help bypass these costly inconveniences because wheels of your business operations will keep grinding.

Digital Marketing Perks

Here are some activities that form the mainstay of a successful online marketing campaign:

  • Content creation aimed at creating brand awareness. Your website needs organic traffic to survive competition and posts that convert or generate important leads is what it takes to achieve this.
  • A full-funnelapproach to online marketing is another perk most businesses consider. It is also known as outbound marketing, usually aimed at attracting clients through converting content, closing sales and finally leaving them a satisfied group.
  • You have to continuously monitor the growth of a brand, and social media channels aretoday’s best platform for doing this through creating brand awareness, leads and traffic generation.
  • Affiliate marketing is another digital marketing perk and is usually based on real performance in selling
  • Google Adwords/Pay Per Click
  • Email marketing
  • Online Public Relations
  •  Native approaches such as social media adverts and sponsored posts through Buzzfeed are some of the most common perks here

What will your business gain by outsourcing these marketing perks?

You can choose to outsource everything or most of them to a competitive and professional digital marketing agency. But before then, there is a need for properly packaged messages if you want to make it a success.

  • Expert input is a huge benefit that comes with outsourcing marketing duties. It is because you will be working with a team that understands this issue from a strategic angle.
  • There will always be something preventing your business from realizing its full potential and sometimes, it is hard to pinpoint from the inside. Outsourcing to a team thus provides one with a rare glimpse of the business outlook.  How people perceive your entity is more important than how you view it from a management angle.
  • Outsourced tasks are sure to generate huge returns on investment. One must, therefore, pick on a qualified team to undertake implementation of some of the most important online marketing activities such as social media advertising
  • There is more connection to the industry of marketing through outsourcing. Things keep changing and getting updates on the same is something you should never miss

The Pitfalls

In the day to day running of a business, not everything is rosy. Digital marketing outsourcing is not an exception. Here are some of the most common pitfalls that come with it:

· Conflict of Interest

There are always chances that your service provider is managing different companies, some of which are your competitors. This is information is protected by non-disclosure agreements by which they are bound. But come to think of it. Your digital marketing service provider using the same leads to a market for a competitor simply because the latter is paying higher perks. It puts your business in an awkward position.

· Leakage of confidential information

Despite non-disclosure work agreement being in place to guard against this, it is not easy to point an accusing finger at the service provider when information like records of patients start leaking into the public domain. Technology has brought with it end-user products that make it hard to strike a balance between trust and ethics.

· The unbefitting Service Provider

Everyone poses as an expert these days and it is hard to rule out a possibility of hiring unqualified, inexperienced, wrong fit or even fake marketing agency. It happens a lot, and before you know, money has been lost.

In summary, while outsourcing will save costs and bring out the best of your efforts, it is important to choose a service provider that will meet requirements such as professionalism, competence, and expertise.

 

Amber Wilson
Amber Wilson is an educator from Everett currently employed as a content strategist at ThesisRush. She believes that blogging is the new type of journalism.