Nurturing a startup is never easy. You first need a feasible idea, find a profitable niche, define your target demographic, then have a valuable product to offer them. Whether you are selling services, information, or products, putting out the word is getting increasingly cumbersome. Lack of correct marketing techniques will see you have a hard time generating profits and staying afloat.
How can you effectively broadcast your message to the right audience? How are you able to boost your visibility and increase your sales and obtain sustainable profits?
The fact is, the strategies you applied to get your startup at its current position are unlikely to elevate you to the next level. Most entrepreneurs are usually too caught up working ‘in’ their startups that they fail to work ‘on’ them. Consequently, when we are too busy dealing with the daily business operations such as supply-demand chains and customer handling, we may fail to incorporate the appropriate marketing techniques that will boost the growth of the startup.
Which marketing hacks should you be using?
The problem faced by most startups is the tradeoff between increasing visibility that may boost sales, and have to spend more money on the venture. What happens when the well runs dry and you aren’t making profits yet?
The good thing, however, is that there are strategies you can put in place even on a shoe-string budget. The caveat is that you will have to put in the time and sweat.
Nevertheless, here are ten sound marketing hacks that will not fail you if applied correctly.
Social media’s power cannot be overstated. Some ventures use social media as their sole backing in their entrepreneurial efforts. In fact, over 68% of millennial business owners rely on social media to promote their brands than any other medium. Building a consumer following on social media can seem like a daunting task initially, however, when you build momentum, the process becomes much easier over time.
Also, you could hire a social media manager whose sole purpose is to use the platform to generate leads and sales for you. However, if you cannot afford one, manage the sites yourself.
Employ the use of direct messages on platforms such as Twitter, Instagram, and Snapchat to educate your audience about the brand.
Start a blog for your startup if you do not have one. Understandably, blogging may seem like a mundane task due to the lack of visibility. However, there is another avenue; start authority blogging. This involves answering questions on platforms such as Reddit and Quora. These authority domains have massive audiences that will view your content immediately. Establishing yourself as a prolific writer and an expert in your field will get you a sizeable following and boost your visibility.
The ‘how to’ videos have led to YouTube being the second-largest search engine in the globe after Google. Teaching people something useful and walking them through it will instantly increase your value. This will increase your visibility, and consequently, your sales.
Ask yourself what made you start the startup in the first place. Now teach the YouTube audience what you know through an instructional video. The initial nerves will wear off, and you’ll eventually get used to it. YouTube’s visibility potential cannot be ignored.
Grab every Opportunity
For a startup it is essential to grab every opportunity that you see. You may never know which one would click for your startup. To promote restaurant business, restaurant owners host food challenges which gain competitive advantage while travel and cruise companies make use of special occasions like Halloween, Valentine to customize their services as a marketing strategy.
These marketing techniques not only offers incredibly cost-effective options but also wins a fair chance of getting a foothold for a startup.
Become a review hub
It’d surprise you to realize that reviews influence up to 90% of people. This is because reviews are what people employ to facilitate their buying decisions. Use your social media page, App Store, Google, or wherever your target audience is likely to be to provide experiences for customers.
These can get incredibly expensive if you only target high-traffic head keywords. However, there are niches for the budget conscious startup businessperson. For instance, you can pay just $1 a day n Facebook for particular ads. Nonetheless, you need to invest a bit more for significant results.
Content marketing does not require a significant investment. However, it plays an important role for business growth. At the initial stage, try keeping crisp & user friendly content on your website. You can boost traffic by creating a detailed content for your product & services page. For instance, Youi has segregated its USPs into points to make the content lucrative and user friendly. You can also start an on-site blog that you add fresh content a few times per week which should be both informative and entertaining. Incorporate the use of podcasts, infographics, and videos if you can as they will enhance your brand’s reputation thus increasing your inbound traffic.
While writing articles for your content marketing promotion, consider investing in SEO (search engine optimization). SEO might seem like a techie affair, but with a bit of studying and dedication, you will understand the fundamentals. Use a tool such as Moz’s Keyword-Explorer to assist you in identifying relevant keywords that should direct traffic to your website with low competition.
Groups and Forums
There lies vast potential in social media groups and public forums. These platforms may help you catch wind of something that could help promote your startup or you might even spot someone enquiring about something that is within your expertise. The more involved you are, the more you stand to gain. Also, joining these groups is free, so it is a win-win scenario.
Manage your Stress
This is not exactly a marketing hack, but it plays a critical role in the growth of your startup. The entrepreneurial world, particularly a startup, takes a lot of unrelenting persistence, determination, and trust. However, the stress starts building up, and it seems to grow with every step you take perpetually.
This will lead to feelings of being burnt-out and lethargy which are detrimental to your productivity. You be Flexitarian or not, following a proper diet for your health and 30 minutes of exercise everyday should help you manage this stress and boost your productivity.
Guiding your startup through its growth stage comes with a myriad of challenges. The hacks above will help you navigate the course. In due time, you will not be worried about growing your startup – you will be running a corporation.