The internet plays a significant role in the growth of commerce on both a local and global scale. As such, the success of most commercial initiatives is pegged on having an online presence, which means having a website for your business. Having a site that looks good is a great investment, but other elements must be built throughout the structure of the site if the page is to gain significant online traffic conversations. Below are five steps that will ensure you build a website that converts customers.

 

Presentation Is Everything

Work on the internal structure to ensure that it is robust by design in every other aspect of its functions. In short, employ a web development plan that focuses on the establishment and implementation of optimized strategies. How does the overall design and page appear, how is the content laid out and how is the ease of navigating through the content? Check on your meta tags and HTML too to ensure all is up to code. While having a great looking online page is not the be all and end all of converting people, it does play a significant role in how people will respond to your and your brand. If your online presence looks like it is still stuck in the 90s, then you will have a tough time trying to reach out to the younger audience.

Identify Your Target Audience

While the information on the internet is open to nearly every online user, it is important to ensure that what you are putting out there is directed toward a specific audience. The amount of data out there is vast with different information to suit differed people. In short, no online presence exists that is everything to everyone so your site might not achieve such a fit. Stick to the simple things that aim at establishing and bettering the conversion rate that is optimized to turn visitors into loyal customers who will continue to come back time and time again. Such a thing is achievable through the utilization of qualitative and quantitative data tools such as Google Analytics.

Avoid Playing With Hunches

Running an optimization campaign based on guesses or hunches in never a bright move. While the use of Google analytics to see website traffic growth and other resources such as visitor tracking software will help you know which step to take, avoid treating the information they provide like an autopsy. The best approach would be to rely on that date to identify with visitors’ experiences while on your page and know how to leverage that information. Have any idea where the online visitors are coming from and why they are interested in visiting, know what trends are saying about the usability of your page among other issues. Compile all that information and use that data to come up with a robust website building strategy that will help increase the overall conversion rate.

Use A Diversified Marketing Approach

Having a significant conversion rate will have to do with your marketing approach. Do not invest in shortcuts or simple options such as investing heavily in paid ads thinking they are good enough to build and maintain a solid online presence. Let your marketing strategy be a combination of paid ads as well as PPC partnered with organic search optimization boosted by a consistent social media presence. The use of email marketing can also come in handy. If you take this issues into account, then you will ensure you place the right resource options to your website while building or developing it, with a keen focus on establishing a strong “call to action.”

Work With Valid Content

Avoid using filler content in a bid to ensure that your page has information; what you need is content that is valid. It should be relevant, offering answers to what your visitors seek. The relevancy of what you post should be seen across the board from what you post when utilizing social media and what you have directly on your site. Most importantly, remove any elements that will be a distraction that works against the “call to action.” For instance, you do not need ads on your checkout pages since your visitors have a clear mind of what they want if they have already reached the checkout page. The five elements mentioned above point toward key steps to consider when building a website and these are significant when trying to increase the site’s conversion rate and making sure that you and your busienss can reach the widest audience possible.

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KrisL
Website Designer & SEO at Home Giraffe Digital Marketing
Chris is a website designer and developer at Home Giraffe, while also delving into SEO and the inner working of digital marketing, he has a passion for all things design related.