Cost Effective

It is a cost effective marketing strategy that can be done if you are willing to do the research. It’s something that helps to target the customers that are actively looking for the product of service that you offer. The traffic created by SEO is more qualified as compared to other marketing strategies which in tern means you will have a much higher chance of selling your product or service. This can save you an enormous amount of money in the long run as you will not have to be pumping as much of your budget in Ad Words or social media marketing.

Increase the Usability of the Site

If you have done your SEO correct, it can actually make it easier for the user to navigate your site, and much easier for your site to display the right pages to the person searching. Having the correct SEO titles will mean that if someone searches a certain keyword that is displayed on your site title, there is more chance that it will show up in the rankings and you will start to see a jump in the growth of your site and a growth in the amount of organic traffic flowing in through it . Also having site links through out your site, ie one page that links to another page through a hyperlink, will also not only make it more appealing to Google, but can allow the user to find different pages of your site without having to navigate through a complicated menu.

Brand Awareness

Once your page is at the holy top position on the front page of Google, Your website will start to receive a significant bump in its exposure. This type of exposure will not only potentially increase the volume of products you sell, or services you provide, but it will put you and your brand in a more trusted position with your users. They will see you as more of a professional and sustained business, which if you provide them with an incredible service or product, can start to create a second stream of awareness, word of mouth. When your content and pages rank highly in the search engines the better chance you have for potential clients to see your products and associate it with your brand.

Traffic Increase on your Web site

You may have heard the term thrown around a lot, Traffic! But what does it really mean. Traffic is essentially how many people visit your site on a daily basis. The obvious advantage to this is the more people visiting your site, the more possibility of selling more products or services. There’s also an advantage that you may not know, Google loves it when sites get nice amount of quality traffic, they see this as your site being of high quality and having that information that people need, and in tern that will favor your site. Over time Google and other search engines will start to notice this and move your site up in the rankings, which will then bring in even more traffic, creating a sustainable snowball effect. In today’s highly competitive online market, Search engine optimization is more important than ever before. These search engines are used by billions of people on a daily basis who are looking for products and services and to have questions answered, so its imperative that you can be at the forefront of those people. Bloggers, webmasters and online stores can reap from the benefits of SEO and should, if you can master the use of SEO on your online presence, you will beat your competition and thrive in the new online medium.

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KrisL
Website Designer & SEO at Home Giraffe Digital Marketing
Chris is a website designer and developer at Home Giraffe, while also delving into SEO and the inner working of digital marketing, he has a passion for all things design related.