Good and innovative ideas are hard to come by these days. What may seem like an awesome idea to you for a new business, product or service, might seem useless to your audience. That’s why you need to test out your ideas and gather feedback about them before you start realizing them. Feedback offers important insight into your future endeavors, such as how to proceed, where to improve and so on. It also offers insight into what people think about you and how do they perceive you or your business. In addition, knowing exactly what your target audience wants gives you an opportunity to win them over and it also provides you with a way to remain competitive on the market. Social media platforms are the best place to start your research, because they’re the most popular and most populated online channels today. You just have to locate a network your target audience inhabits the most and you’re ready to begin. Here are a few ways you can use social media to gather feedback.

Locate your target audience

If you want to collect accurate data on your ideas, you have to ask your audience for feedback. The main reason is that they’re your focus group and their opinions are more valuable than any other. After all, you’re trying to sell products and services to your target audience, not to everyone on the market. Therefore, you have to adjust your offers to your customer’s preferences. A great thing about social media is that it helps you identify your target audience with ease and even provides you with an insight into their demographics. That way, you’ll also be able to identify how to approach them best and gather necessary feedback.

Conduct online surveys

If you want specific information about something, the best way to get it is to directly ask your target audience about it. You can engage in conversations or discussions with them on social media or better yet, offer them online surveys. These surveys are the best way to gather feedback and analyze the information you’ve managed to collect, as well as draw important conclusions and make future decisions. However, you can’t always be 100% certain that your audience will take these surveys seriously or that they’ll provide objective and honest answers. Still, with a bit of motivation, people will be more willing to give honest answers. For instance, offering paid surveys online is a great way to motivate them. That way, your audience gets paid and you get the feedback you need.

Getting feedback on your products

Whenever a company is about to release a new product or service, there’s always a growing concern that the customers may not like it. Even if you know your audience well, there’s still a chance that your newest product may not resonate well with them. That’s where feedback will prove to be invaluable to you. By asking your audience for feedback about your product you’re showing willingness to listen and improve. In return your audience will be willing to share their feedback. Your customers won’t hesitate to tell you exactly what they don’t like about the product. However, if you’re willing to make adjustments and improvements, your audience will know that you value their opinions and that you’re willing to make an effort to make them happy. Through social media conversations, you’ll be able to identify exact issues your customers have with your product and fix them before you launch the product on the market.

Tracking brand mentions

Many businesses track their brand mentions on social media and so should you. By tracking these mentions you’ll able to zoom in on conversations your audience is having about your business. This will show you best what your customers think about you. You can gather a lot of valuable data by monitoring these conversations that will help you improve customer support and service, as well as your future marketing efforts. Furthermore, you can engage in these conversations and address any issues your customers may have. This will improve your reputation and good standing with your audience, because they’ll know their opinions matter to you and that you’re quick to resolve their problems.   Social media is a highly populated place. Many people spend a lot of time on social networks for various reasons. That’s why social media presents the best opportunity to engage with your target audience and gather valuable feedback from them that will help you improve your business as well as your products and services in the future.

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Emma Miller
Blogger & Digital Marketer
Emma is a blogger and digital marketer. She regularly writes for a number of publications including http://bizzmarkblog.com and http://orangecreatviec.com. She is a regular contributor here at Home Giraffe.