SEO Web Design in Adelaide – Improved Structure & Conversions
The structure and optimisation of your website it critical if you hope to improve the performance, functionality, and lead generation for your business. Our team of digital experts provide a complete strategic service to develop, design, build, audit, optimise and consult on the on site factors of your website and web assets.
On Site SEO
There are two main parts of an effective search engine optimisation campaign; On site and off site. Both have to be structured correctly for a campaign to be effective. A offsite campaign, such as link building will not work effectively if the onsite component of the campaign is setup correctly. There are a number of elements, “or ducks in a row” that should be set up properly before a website will rank properly. This includes but not limited keyword optiimsation, structure and internal linking.
Below, we will go into more details on each of the aspects of an on site campaign, but essentially it will consist of an initial audit to get an idea how the site is currently structured, and what work needs to be completed. To complete the process, we will require access to server, platforms, and appropriate webmaster accounts, that will be laid out in the agreement. We will then under take the tasks required to get the most out of your website.
Depending on the size of the website, we will provide a guide on how long the work will take to complete. If we a rebuilding a site from scratch, it may take up to 10 weeks depending on the complexity. If we are adjusting an existing site, it may be less, but again it depends on the size and complexity. This will be laid out clearly in any agreement, and we will keep you up to date along the way with all additions, changes, and adjustments.
Page 1 Rankings
Why Choose Us
We’ve been in the digital marketing space for many years, and our digital marketing team have a broad range of world class skills to work on any project, big or small. SEO and website design and development is as much an art as it is science. Our team covers coding, design, structure, and optimisation.
What We Cover
- Audit: Initially we will conduct a thorough website site audit. If you do not have a website, and want us to design from scratch, we will sit down with you and get an understanding of your requirements and needs.;
- Structure: One of the most important factors in any website design is the structure. This includes layout, URL setup, and internal linking. The structure is very important for the search engines to determine the quality of the site;
- Meta Information: This includes page titles and descriptions, and tags;
- Keywords: Obviously to rank and gain performance for your target market, the site needs to be optimised for the keywords you are trying to target. We complete full keyword research to gain an understanding of the market and search activity, and then optimise the site for these elements;
- Speed: The speed at which a website or web page loads is a ranking signal in Google. We complete a speed audit on completion, or during the audit for an existing site, and implement task to improve the speed of the website. This may include image optimisation, cacheing elements, content delivery and server resources;
- Security: Ensuring your site is secure from hacking, DDos attacks, spam, and identity theft is critical. We implement security protocols at both the server level and site level to mitigate these threats, including SSL certificates;
- Schema: This is a protocol that the major search engines use to determine the identity of a site. We include shcema data in all our coding to ensure the project is up to date and world best practice;
- Conversion Optimisation: A site that gets traffic is not good if it does not convert. We implement strategies within the project to ensure visitors take action when browsing the site, and generate leads for your business.
On completion of the onsite SEO design, to gain maximum traction we recommend that you also implement and off site campaign to gain maximum traction. On site is the foundation and is critical, but it will not gain the maximum advantage possible.
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