Millennials are not like the conventional customers that most brands have grown to be accustomed to. For your brand to stand out and to attract them, you need to incorporate what they like in your marketing campaign.
Millennials are tech-friendly and what is awesome always seems to sway on their way. Their knowledge of the internet is excellent and most of them are into digital advertisements. Millennials is a collective term used to classify people who are probably between 15 years to 35 years. They have a range of occupations ranging from students to business executives to stay at home moms. However, most of them have the same mindset. However, they are in the bracket of the youth who are the driving force of any community. This means they are the decision makers, workers or employees and most active in most beneficial forums. Therefore, when you are setting up your brand for reliable marketing that will attract the millennial group, you have to ensure that it holds a powerful message. So here are some of the marketing hacks that you can use to revamp your brand so that it can target the millennial:
Segmenting or categorizing your audience:
The fact that millennials can represent anyone from a 15-year-old to a 35-year-old and even beyond doesn’t mean that you should not segment your brand marketing campaign. Remember this bracket covers school children to the working class to parents. Therefore, it Is, common knowledge that it can be quite hard to target a working class individual and a student with one marketing campaign. If you target the student alone, then it will be oversimplified for the career person or the parent. If you make it really complicated, then it will seem irrelevant to the student. Therefore, as a brand marketer always strive to strike the balance in the segmentation of your chosen campaign.
Standard of engagement:
Most millennials tend to identify with a brand. Therefore, if you aim to run a successful brand marketing campaign, then you should always ensure that it is placed at a personal level. Some of the ways that you can ensure that this happens is by encouraging them to share some of the success stories, experiences, and images or videos that are associated with the brand. During your campaign ensure that you use the internet and social media as a cornerstone. This is where you can post teasers that will encourage the millennials to post their comments, repost content that is associated with the brand and online reviews that will give you feedback on the brand. However, you should strive to make the interaction as honest as possible, don’t post false or gimmick teasers or comments hoping to illicit true reactions. In addition to this, the marketing campaign should also be meaningful and relevant to the product or service. Millennials are intelligent people who can recognize false efforts and this is bound to throw them off the brand.
Provide Social Proof:
Millennials cannot be duped by fake products and services. Before they make a decision, millennials ensure that they ask the opinions of other people who have used a brand and read around 10 reviews prior to deciding if they will purchase a brand. Research says that 82% of them seek social proof before they make a vital decision. Therefore, for your brand marketing campaign to be successful, you need to ensure that you provide this social proof. The opinion of others hugely influences the buying power of the millennial. However, the online input needs to be real and authentic. This essentially means that your brand has to be genuine because if it’s not, then the online reviews will expose it. This will eventually lead to a backlash from the whole society and your marketing campaign will fail miserably. Pulling down or deleting negative content or online reviews of the product will not help you either. This is because there are many social media channels that will eventually expose a fake product.
For your brand marketing campaign to hold any water to millennials, you should ensure that it has personal values. In that the message pushed by the brand should not only be about selling it, it should also include some personal values. This means that to captivate this audience, you should have real experiences, gripping stories and authentic values associated with it. This will automatically connect with your intended audience and draw their attention to your brand. Selling the product only will not get their attention; it is what is attributed to it that will get your brand off the shelves. Injecting the company’s values, culture and ethics in the social media campaigns will ensure that the brand’s marketing campaign is successful. Overselling or an over positive brand campaign will not relate to the millennials, therefore, you should never include it in your campaign.
A brand marketing campaign that doesn’t offer integration is dead to the millennials. Millennials are always on the internet and social media to collect information and interact. This is where your brand should be predominant. Ensure that you have a website and social media page where you will propel your brand’s message. However, the message on the internet-based channel should be fully integrated with your brand. In that when the millennial decides to click on it then the next phase should be seamless. Provide a system where the millennial first sees the brand, then finds out about it in depth and gets to purchase it. The purchase should be fully integrated into the system. Create a meaningful landing page for your brand and ensure that the rest of the pages of the website are easy to navigate. In addition to this, always ensure that you analyze and research the statistics associated with the website. In order to come up with conclusive information that will assist you in strengthening the marketing campaign. You can always take help of agencies that offer to develop websites and optimize so as to gain your brand visibility. Most millennials have a lot of stuff to check out on the internet and social media; therefore, if you place too many hurdles in your website then you’re preventing integration.
During this day and age, it’s quite easy to market your product to the millennial. This is because there are many avenues to do so. The fact that the internet is what interests the millennials the most, should make it easier to reach out to them and advertise your product or service. This is the age of digital advertisements which are instantly consumed by the targeted audience if you put an effort. However, if your service or product or service is not authentic, then the millennial will easily spot it and ignore it.