You need more traffic. More visitors on your site means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded , more diverse , and evolving in the way they are delivered ? With SEO, […]

This is a really cool article we recently took note of. We are constantly researching and testing ourselves. The ever changing landscape of SEO both in Australia and globally, means that there are always new and improved techniques and strategies. Some work well, some are just shinny objects, and some are rehashed strategies. The cases study is interesting as it basically uses the evergreen strategy of plain old good quality content. Following is a summarised version of the technique to grow a website from 0 to 100,000 visitors in under 12 months. generating traffic for a new website

100,000 visitors in 12 months

  1. Start slow and take advantage of “easy wins.”
  2. Focus on securing a handful of strategic links to important pages.
  3. Establish passive link acquisition channels to build momentum.
  4. Be intentional about content creation and its impact on search.
  5. Level up over time, and target higher-value opportunities.

Step 1: At the beginning, we focused on opportunities with low competition and decent traffic value. We used SEMrush to determine traffic value and manual research to gauge competition. Once we identified potential opportunities, we built best-in-class content targeting those specific SERPs. To separate our content from others in the space we used:

Step 2: Pages need links to rank in search. But the number of links needed to be competitive depends on the page, site, niche, type of query and so on. Furthermore, search engines have become more sophisticated in how they evaluate links, placing more emphasis on quality and less on numbers. There are a few situations where serving direct value to your site aligns with the goals of other websites, and link opportunities exist. These opportunities involve hyper-focused link pages that are relevant to your content.

Step 3: Link acquisition is a manual process that is ongoing, forever. My favorite description of link building came from former Googler Matt Cutts, who defined it as “sweat, plus creativity.” Because securing links is so difficult — and we knew we needed links to grow traffic — we sought to establish passive link acquisition channels to amplify all our link-building efforts. Creating useful content for your audience is always a sound strategy, but you can take it a step further by being intentional and strategic about the content you publish. We maintained a relentless focus on SEO — creating every page with search, and the opportunities available to us, in mind.

Step 4:  Content drives SEO success. Creating useful content for your audience is always a sound strategy, but you can take it a step further by being intentional and strategic about the content you publish. We maintained a relentless focus on SEO — creating every page with search, and the opportunities available to us, in mind. S

Step 5: As you build traction with your campaign, SEO tends to have a multiplying effect where your results will build exponentially. As you earn more visibility in search, you begin to attract more visitors — and if you satisfy the needs of those visitors, they will keep coming back (increasing traffic), endorsing your website (links) and sharing how great you are with others (social media, blogs, podcasts and so on).

Our Thoughts

What is fantastic about this cases study is that essentially they have used simple yet highly effective techniques. I’d even go as far as saying these are what many would call “white hat seo”. However I don’t subscribe to the “hat” theory, as essentially any activities that are aimed at manipulating search engine rankings, are outside of Googles guidelines. Generating so much traffic in under 12 months is highly impressive. The hours gone into this campaign is not normal though, and I would think in most cases not viable for the everyday webmaster.

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Jono Farrington
SEO & Digital Marketer
Jono is a partner in two digital agencies in Australia. He also founded and curates his personal SEO blog at http://theseoglossary.com. He lives in Adelaide, South Australia.