News & Updates

If you have ever wondered what exactly is brand identity, you might have looked it up on Investopedia, for example. It is defined there as the “visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds”....

If you’ve been in the Ecommerce game for any amount of time, or any other business industry for that matter, you probably know that the future of brand growth and prosperity depends on your ability to generate repeat customers.   Customer retention and loyalty...

With the web becoming to be all and end all of knowledge and information consumption, its becoming more imperative that you know exactly how to find what you’re looking for in such a crowded space.   How often have you come across an article on a web-page after...

Modern businesses need efficient ways to become more visible and accessible online. The main reason is that the online market is overcrowded with various other companies, as well as their marketing campaigns and promotions. That makes it difficult to truly stand out,...

It’s exciting to witness business growth, but you should be careful that you don’t lose sight of the big picture, as there is the possibility that you will make mistakes and experienced sales and marketing pitfalls. There are business practices that you should put in...

Let’s be brutal here, getting truckloads of visitors to your website isn’t always a walk in the park. I mean, sure, you can always use paid ads to flood your website with relevant traffic. However, if you want a traffic source that has longevity to it, then you won’t...

Digital Marketing is a vast and growing industry. Thanks to technological advancements and the ever-evolving beast that is the internet, there are endless ways for businesses to market themselves and reach new audiences, so much so that it’s hard to know where to...

Whether it’s consciously or subconsciously, people make very quick decisions about brands, companies and businesses based on factors like logos, websites or word of mouth. It’s therefore imperative that you create and maintain a strong brand to survive. But how do you...

There’s no denying the power of online marketing. With smartphones glued to most people’s hands on a daily basis, it’s now more important than ever to make sure that your brand has an effective online presence. Despite the power of the internet, many businesses shy...