For some brands, “outsourcing” is a word to avoid. It’s not really hard to see why, especially in the world of marketers. Once outsourcing is mentioned, some companies may immediately think of cheap, uninspired work engaged to cut corners. It may involve freelance...

Whether it’s consciously or subconsciously, people make very quick decisions about brands, companies and businesses based on factors like logos, websites or word of mouth. It’s therefore imperative that you create and maintain a strong brand to survive. But how do you...

Digital Marketing is a vast and growing industry. Thanks to technological advancements and the ever-evolving beast that is the internet, there are endless ways for businesses to market themselves and reach new audiences, so much so that it’s hard to know where to...

It’s exciting to witness business growth, but you should be careful that you don’t lose sight of the big picture, as there is the possibility that you will make mistakes and experienced sales and marketing pitfalls. There are business practices that you should put in...

Modern businesses need efficient ways to become more visible and accessible online. The main reason is that the online market is overcrowded with various other companies, as well as their marketing campaigns and promotions. That makes it difficult to truly stand out,...

Let’s be brutal here, getting truckloads of visitors to your website isn’t always a walk in the park. I mean, sure, you can always use paid ads to flood your website with relevant traffic. However, if you want a traffic source that has longevity to it, then you won’t...

These days well over 3 billion people use the internet worldwide, and with eCommerce being such a huge industry, online security has become essential. Google understands this, and in an effort to protect its users, the search engine giant announced earlier this year...