You’ve probably heard of link building, but you might not know what it really is or how to do it effectively. Sure, you can go ahead and hire a digital marketing agency , but unless you know the ins and outs, you won’t be successful. What if they use […]

With the constant changing a flux of Google’s search filters and algorithms, it’s becoming more and more difficult to stay up to date with the current strategies that are working. It’sSEO strategies that maybe not working anymore been reported that Google tweaks it filter up to 400 times per month. Most of these are small, and only affect a small amount of websites. However about 3 or 4 times per year, it rolls out major update that really shakes up the SERPs. The article in Forbes, attributed above, has noted 6 strategies that may be hurting your business eight now. Below, I provide my thoughts on each:

1. Building links to home page links

“It seems logical to send all of your SEO power to your homepage because that’s where you want everyone to start. But, it’s wrong. In fact, it’s probably one of the biggest SEO myths. The homepage shouldn’t be used for your top phrases. You should build out content-rich subpages in your site to target those phrases, then build backlinks to those pages. By following this method, you will have links going to many pages on your site, not just your home page. This is a much more natural way to build links to your website”.

I don’t disagree entirely with this statement. Practical link building to inner pages to topical relevant pages will always be beneficial if done correctly. I don’t agree however that you shouldn’t build links to your homepage. Link building to your homepage is part of the normal process. If the link is contextually relevant, then build it to whatever page is required.

2. Too much keyword anchor text

“As I mentioned in the previous section, your homepage is not the place to target all of your important key phrases. Use it instead for building the brand and creating trust with the search engines. So, when you are building links to your home page, the majority of the anchors should come from your brand or some form of your URL.”

It’s always a good idea to diversify you anchor text between exact match, partial match, brand and URL. Again, though, a contectually relevant anchor text to the homepage used sparingly is no problem.

3. Not enough nofollow links

There is a misconception about nofollow links and whether or not you should get any as you build links for your site. If you look at it from a real-world perspective, the nofollow attribute was created so we as website owners could let Google know that certain links were advertisements and they shouldn’t be counted in the SEO algorithm.

Most high quality inbound backlink profiles will have a mix of no-follow and do-follow. Did you know it’s also possible to rank entirely with no-follow links? Social media links are a good example. A link profile with entirely dofollow is of some concern.

4. Not enough high-content pages

Google would never believe that a post with 500 words would naturally get 100 links pointing to it. But, the ultimate guide on a certain topic with 5000+ words could bring in hundreds of links naturally. That is where you need to focus your content marketing efforts.

This has been proven time and time again. Thin content with loads of links obviously looks spammy.

5. Bad blogger outreach practices

One of the best ways to get links from high-authority websites is to write a guest blog post for them. There are a ton of blogs that will accept your guest post, but the reality is most guest posts never get approved.

Yes and no. These days it’s relatively easy to find help in guest posting to some of the biggest sites in the world. You just need to know where to look. What is more important is vetting the domain where you want to guest post. You’d be surprised at how spammy some of the bigger blogger sites are.

6. No link building plan

This is the most common mistake almost all marketers make. They think that if they create amazing content, either people will naturally link to you (good luck with that to anyone who doesn’t already have a following) or you just need to go build links to that page and it will rank. T

This one is a no brainer. Web pages need links to rank, bring in traffic and everything is hunky dory! If only it was that easy. Yes you need great content, but to really hit the big time you need to build links. You’ll get some good organic links along the way, but helping it along the way will pay dividends.

Learn to link people!

Jono Farrington on FacebookJono Farrington on Twitter
Jono Farrington
SEO & Digital Marketer
Jono is a partner in two digital agencies in Australia. He also founded and curates his personal SEO blog at http://theseoglossary.com. He lives in Adelaide, South Australia.