When Elite Choice Gutters first approached us, they were at a point where their phone barely rang. They were getting around 5 calls a month from potential customers looking for gutter guard installations in Adelaide. It was clear they needed a strategic digital marketing overhaul, particularly with their SEO.

Initial Audit

The first step in any SEO project is understanding where you’re starting from, so we conducted a comprehensive website audit.

  1. Technical Issues: We discovered that the website had slow load times, broken links, and was not mobile-responsive.
  2. Content Gaps: The existing content was outdated and didn’t target any specific keywords relevant to their industry.
  3. Off-site SEO: Their backlink profile was weak, which affected their website’s credibility and rank.

On-Site SEO Strategy

Technical Fixes

We kicked off the on-site SEO strategy by addressing the technical issues:

  • We optimized the images and leveraged browser caching to improve the site’s speed.
  • Fixed all broken links and implemented 301 redirects where necessary.
  • Made the website mobile-responsive.

Content Overhaul

We identified a list of industry-relevant keywords and began optimizing the website’s content.

  • New, high-quality blog posts were published to establish Elite Choice Gutters as an authority in their field.
  • We revamped existing content to include keywords naturally, improving the site’s visibility without sacrificing readability.

Meta Tags and Structured Data

The meta titles and descriptions were updated to incorporate targeted keywords. We also added structured data to help search engines understand the content better, giving the website a competitive edge in the SERPs.

Off-Site SEO Strategy


In terms of off-site SEO, the focus was on building a strong backlink profile.

  • We reached out to industry blogs and local directories to create high-quality backlinks.
  • Submitted guest posts to credible websites within the home improvement sector.

Social Signals

We integrated social media into the SEO strategy by sharing all new content across Elite Choice Gutters’ social channels, encouraging likes and shares which serve as social signals to search engines.


We also implemented a review strategy, requesting satisfied customers to leave reviews on Google My Business and other relevant platforms, thereby increasing the brand’s credibility.

The Results

In just 3 months, Elite Choice Gutters started ranking for more than 50 new keywords. The site’s organic traffic increased by 60%, and, most importantly, the number of calls they received per month skyrocketed from 5 to 50.

The client couldn’t be happier, and the results speak for themselves. It’s proof that with the right SEO strategies, even businesses in the most niche industries can achieve remarkable visibility and customer engagement.

In digital marketing, SEO is not just a buzzword. When executed correctly, it is a powerful tool that can dramatically improve your business.

Looking to improve your business’s digital footprint? Feel free to reach out and let’s achieve your business goals together.