Digital Marketing Strategies For Franchise Businesses

The concept of franchising has been experiencing dramatic growth in recent years. A well-established brand, followed by a successful business model and all the support franchisers provide gives the new franchises a solid ground to grow. But, as the competition is...
5 Ways To Build Your Business’s Brand

5 Ways To Build Your Business’s Brand

Many, many years ago a brand was defined by a logo, name, slogan or design that distinguished itself from other brands. Today, branding is a lot more complex and more important than ever. Why? Well, with Australia’s boom in small businesses (an increase of 3.1 per...
Image Optimisation for Improved Relevance and Rankings

Image Optimisation for Improved Relevance and Rankings

One of the pieces of the puzzle for good on page optimisation is ensuring your images are setup correctly. Not only do the search engines pay attention to images and what they mean, but they also create a much better user experience. Normally when web developers...
Adding Google Tag Manager Script to WooCommerce

Adding Google Tag Manager Script to WooCommerce

What is Google Tag Manager? Google Tag Manager has been around a while but only recently has become used frequently by webmasters. It’s a free tool that makes it much easier to webmasters and marketers to add tags (or code) to help with conversion tracking,...