AdWords vs. AdSense

AdWords vs. AdSense

When it comes to Adwords (now Google Ads) and Adsence, its easy to get confused on which one is right for you.   Although they both have similar names, and are both Google based, they’re both completely different in what they are used for. Both of these...

Digital Marketing Strategies For Franchise Businesses

The concept of franchising has been experiencing dramatic growth in recent years. A well-established brand, followed by a successful business model and all the support franchisers provide gives the new franchises a solid ground to grow. But, as the competition is...
Image Optimisation for Improved Relevance and Rankings

Image Optimisation for Improved Relevance and Rankings

One of the pieces of the puzzle for good on page optimisation is ensuring your images are setup correctly. Not only do the search engines pay attention to images and what they mean, but they also create a much better user experience. Normally when web developers...
Adding Google Tag Manager Script to WooCommerce

Adding Google Tag Manager Script to WooCommerce

What is Google Tag Manager? Google Tag Manager has been around a while but only recently has become used frequently by webmasters. It’s a free tool that makes it much easier to webmasters and marketers to add tags (or code) to help with conversion tracking,...