When Adelaide MPC Polished Concrete reached out to us, they had one objective in mind: boost their leads substantially. While their polished concrete services were unmatched in quality, their online presence was notably lackluster.
We rolled up our sleeves and took a holistic approach, focusing on on-site SEO, off-site SEO, Google My Business optimization, Google Ads, and social media marketing.
Today, I’m thrilled to share that Adelaide MPC’s leads didn’t just increase — they ballooned.
Stage One: The Audit
To pinpoint the exact areas of improvement, we conducted a thorough audit that covered:
- Technical Factors: The website was slow to load and wasn’t optimized for mobile devices.
- Content: The existing content lacked focus, failing to target relevant industry keywords.
- Google My Business and Google Ads: Both accounts existed but were poorly optimized.
- Off-Site SEO: The backlink profile was subpar at best, doing more harm than good.
- Social Media Presence: Their social media accounts were inactive and unengaging.
On-Site SEO: Laying the Foundation
- We improved website speed by compressing images and enabling browser caching.
- Made the website mobile-responsive.
- We conducted keyword research and identified a list of high-impact keywords.
- Rewrote existing content and added new, insightful blog posts targeting these keywords.
Off-Site SEO: Building Authority
- We initiated a backlink strategy that involved reaching out to home improvement and interior design websites for guest posts and partnership opportunities.
- Also, focused on local SEO by submitting the website to local business directories.
Google My Business & Google Ads: The Local Focus
Google My Business
- Updated all the information on their profile, including business hours, services offered, and contact information.
- Implemented a review strategy to encourage satisfied customers to share their experiences.
- Created targeted campaigns focusing on high-conversion keywords.
- Set up A/B tests to monitor the performance of various ad copies and optimized them accordingly.
Social Media: Establishing an Online Identity
- Revived Adelaide MPC’s dormant social media accounts and began posting engaging, informative content.
- Implemented social ad campaigns to complement our Google Ads efforts.
The Result: Lead Balloon to Lead Boom
Post-implementation of these strategies, Adelaide MPC began ranking for over 90 new high-value keywords. The site’s organic traffic saw an uptick of over 70%. But most crucially, their leads ballooned. The client reported a spike in queries and substantial growth in confirmed contracts, thus achieving a remarkable ROI.
Our holistic approach to Adelaide MPC’s digital marketing not only met but significantly exceeded their objectives. This case reaffirms that a comprehensive, well-executed digital marketing strategy can indeed transform your business.
Looking to balloon your own leads? Reach out, and let’s get started on crafting your success story.
Michael is the founder of Home Giraffe Digital Marketing. With over 12 years of experience in the SEO, AdWords & Marketing sector, he has built up a wealth of knowledge and skill in the industry over the years.